Background

AMC came to us with a concept to market the television adaptation of Neil Gaiman’s Neverwhere. Being fans of his books and the Good Omens television show, we jumped at the chance to market this show’s UK launch.

The Brief

AMC wanted to promote their new show Neverwhere to its core 18-30 demographic during the weeks leading up to its launch in order to monetise the franchise to its fullest in new and innovative ways.

Our Approach

We set about creating a multi-platform campaign to promote the show. Our team was excited to work on such a large project. We set about creating online and offline experiences that were intertwined to capitalise on the marketing opportunity in the real world and online.

We created a Neverwhere website and Social Media accounts, which we managed on behalf of AMC. Our team also set about creating the Neverwhere game that could be played across all platforms and interacted with the real world. The billboard and OOH advertising campaigns had QR codes that could be used to unlock additional features within the game. Users of the game could invite friends and share their scores to increase the game’s reach solely through word of mouth.

Results

86,000 people played the Neverwhere game within its first week of release.
300,000 people followed Neverwhere across Facebook, Twitter and Instagram.
500,000 people saw a Neverwhere advert on one of the aforementioned social media sites.
1,000,000+ people saw a Neverwhere ad through OOH advertising on buses, trains, the London Underground and billboards.

The Work

Take a look at some of the mockups we created as part of our proposal.

Background

The Social Network was an Academy Award winning film directed by David Fincher and released in 2010. The film portrayed the beginning of the social network Facebook as Mark Zuckerberg set about creating it.

The Brief

Sony Pictures Releasing approached DMWP asking us to rework The Social Network into an audio drama for release on podcasting and audiobook platforms.

Our Approach

Our digital team recreated The Social Network for audio release and adapted the script for a non-visual medium. Our advertising team then set about promoting the release through all of our usual channels.

Results

Over 30,000 people listened to the audio drama within the first day. You can listen to an excerpt of it below.

Listen

You can listen to an excerpt from the full audio drama on our website. If you want to listen to more it's available to stream from all good streaming services.

Background

We’re great at photography and have taken photographs for some of the UK’s biggest brands. We can take photos for anything and everything. Launching a new product? You’re covered. Need professional headshots for your employees? You’re covered there too. What about more laid-back fun headshots? Not to worry, we can do those too.

The Brief

Anything you need photos of, we can take photos of.

Our Approach

DMWP will consult with you before the shoot or event to be sure of exactly what you want. We’ll also edit all of your photos for you so they’re already up to a perfect shareable standard when they’re delivered.

Results

We’ve taken photos for over 100 brands.
We’ve also taken photos at over 100 events.

Photos

Take a look at some cool photos we've taken.

Background

DMWP was in need of an upgrade, a fancy new logo and website were a great place to start. We’ve been running for almost a decade and this was the first time we’ve rebranded to a more future proof logo and brand identity. It was also a fitting time to do so coming up to our 10th birthday celebrations.

The Brief

DMWP needed to be modernised. We’re a full-service agency so we handled everything in house, including the website you’re on right now. We needed to update our logo with multiple variants so it was scalable across devices and platforms.

Our Approach

We used our own team to make sure everything was up to the standards you’d expect from us.

Results

See for yourself, look how great our new branding is.

Photos

Take a look at our brand and how it works in different contexts.